It's laughable how some people think networking ends after exchanging contacts. When actually, that’s where real networking starts. You go to events, meet smart people, collect cards, and then… nothing. No follow-up. No real connection. Just ghosting and WhatsApp status viewing. If you're serious about building profitable business relationships, read this will save you years of missed opportunities. The fact is that relationships are built in the follow-up. Opportunities grow in consistency. And visibility without value makes you forgettable. 🤝 The most successful people nurture relationships before they ever need anything. They don’t just show up when you’re “blowing.” If you want better results from your network? Start like this: 💬 After a meeting, send a message within 24 hours. 📌 Share a resource that helps them. 📆 Check in every few weeks without asking for a favor. Your network is not your net worth unless you're actively building it. 💡 Actionable tip: Choose one person you met recently and send them a thoughtful follow-up today. No pitch. Just care and value. P.S. Need content marketing that helps you attract real opportunities and quality clients? Let's talk, send me a message today! #cnsolutions #cndigital #NetworkingTips #BusinessGrowth #ContentMarketing #PersonalBranding #SocialSelling #DigitalStrategy #ChrisTips

Are You a Commodity? Why Building a Strong Brand Matters More Than Ever Have you ever wondered why some professionals and businesses stand out, while others seem to fade into the background, competing on little more than price? In today’s crowded market, the risk of becoming “just another option” is higher than ever. Consider the coffee aisle in any supermarket: dozens of brands line the shelves, yet many customers gravitate toward the same few they trust, even if there are cheaper alternatives nearby. This happens because certain brands have built a connection, a promise of quality, or an experience customers value beyond the product itself. But without that brand identity, each coffee becomes indistinguishable from the next—a commodity, differentiated only by its price. Without a brand, both businesses and skilled professionals risk being seen as interchangeable, unable to command higher fees or attract loyal clients. So, what’s the difference between a strong brand and a commodity? A brand has a clear identity, evokes trust, and provides a distinctive experience. For example, a personal branding consultant who shares insights, success stories, and personalized strategies stands out far more than a generic profile stating, “I offer personal branding services.” Likewise, companies like Apple or Tesla don't just sell products—they sell an identity, a vision, and a community. Non-brand businesses or professionals, however, often rely on lower prices, discounts, or sheer luck to attract clients. In a commoditized world, building a brand helps skilled professionals and entrepreneurs command attention and establish lasting trust. Do you know the top three things that make you uniquely valuable in the marketplace? Identifying and amplifying these qualities can be the key to avoiding the “commodity trap” and becoming a true standout in your industry. PS: Watch out for my post next Monday on how to build a stand-out brand for yourself or your business! #BookOfChris #ChrisTips #ElileojoBlog #PersonalDevelopment #Branding #PersonalBranding #Businessman #Entrepreneur #Selling

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