UZOAMAKA OKOLI-
For casual users and entertainment seekers in Nigeria, Nearers.com offers several exciting benefits:

1. Engaging Content and Experiences
Localized Entertainment: Nearers.com tailors its content to Nigerian tastes and trends, providing a mix of media, articles, videos, and events that keep users entertained and engaged.
Interactive Features: Users can enjoy interactive features such as quizzes, polls, and discussion boards, creating a fun and immersive experience.
2. Building Social Connections
Expanding Networks: Nearers.com allows users to connect with others who share similar interests, helping to build connections and friendships within Nigeria.
Community Involvement: Through local forums and virtual events, users can engage in discussions on trending topics and participate in vibrant Nigerian communities.
3. Exclusive Access and Rewards
Special Deals and Offers: Users have access to exclusive discounts, offers, and events tailored to Nigeria, making the platform feel rewarding and relevant.
Reward Programs: Entertainment seekers can earn rewards for regular activity, which can be redeemed for special experiences or perks on the platform.
4. Discoverability of Local Content and Events
Local Relevance: Nearers.com highlights Nigerian content, news, and events, helping users stay in touch with what’s happening nearby, from concerts to festivals.
Event Recommendations: With tailored suggestions, users can discover local events they may enjoy, including concerts, meet-ups, and more.
5. Accessible and User-Friendly Experience
Easy to Use: Nearers.com provides a straightforward experience, ensuring users in Nigeria can explore the platform with ease.
Mobile-Friendly Access: The platform is optimized for mobile, allowing users to engage with content and features seamlessly, anytime and anywhere.
Nearers.com delivers a unique combination of entertainment, social connection, and local relevance that makes it a go-to platform for Nigerian casual users and entertainment seekers.

My take on the Gwo gwo ngwo challenge and the 2 million naira saga between Brain Jotter and Mike Ejeagha.

1. We should be grateful to Brain Jotter and his team for creating such a trend. We should also applaud them for the creativity they added to that song, making it go viral. It’s not easy to make a post dancing to just a part of a song and create a trend that even celebrities are jumping on.

2. I have come to the realization that once you are above people, no matter what you do, those who don’t like you will always want to bring you down to their level. People who don't like you are looking for opportunities like this. So to brain jotter this is normal. How many creators has come out to applaud him for such trend that has lasted for more than two weeks now.

3. Brain Jotter offering Mike Ejeagha 2 million naira isn’t that bad to me. At least he offered something. Yes, he made money from the song, but saying 2 million naira is small—come on, be realistic. If we want more we all can contribute whatever have an add to it in show of appreciation.

4. Some people who are saying that nobody knew the song "Gwo Gwo Ngwo" before Brain Jotter made a skit with it are probably kids. Because if you were born in the '90s or even the '80s, you would know that song rocked our airwaves in the southeastern part of Nigeria. That song was our flavor, wicked and Timaya of our time then. The song was released in 1983, and it trended back then for close to 20 years. It’s still fresh in my memory to this date.

5. I wouldn’t say much about the copyright claims on the song since that’s not my field, but Brain Jotter should be applauded for reviving the song because somehow it seems the song had been forgotten. Imagine a song song 1983 trending in 2024 that's something to be proud of.

6. Why would a 92-year-old Mike be taking legal action over a song he sang over two decades ago? The man has aged. What would he even gain. Biko let's stop the legal law suits abeg and allow this man enjoy his ending stage of his life in peace. Imagine making a 92 sick year old man go to court haba na.

7. Do we think Brain Jotter, with all his exposure, doesn’t have a team of lawyers who can advise him on the implications of using someone’s intellectual work? Think about it: you can't get so popular to that extent and not have a team of lawyers who can give you advice. So the young man knows what he is doing; that's why he isn't flinching.

8. Instead of creating problems where there are none, why not learn one or two things from this Brain Jotter guy? Me I learnt alot ooo.

9. Most of the creators shouting that 2 million naira is small are just unhappy they aren’t the ones who created such a trend. I keep saying it: creativity wins. Get your own team to think and explore different opportunities. Brain jotter take your flowers abegn

10. And lastly, I am against infringing on people’s intellectual work, and people who own songs and artwork should be compensated duly. Do your due diligence before jumping on trends. Infringing on people’s work can even send you to jail or make you pay heavy fines.

We can't make Brain Jotter pay more than he has, but I wish him and his team can also go and see Mike Ejeagha and pay homage to the legend.

Biko yagazie and Gwo Gwo Ngwo🫵

Credit: Kelvin onovo

This is why you should diversify your content on social media

As social media algorithms evolve, it's crucial for content creators to adapt and diversify their content. Here are 5 major content formats that drive engagement:

1. Videos: Captivating and dynamic, videos boost visibility and engagement.
2. Infographics: Easily digestible and shareable, infographics simplify complex information.
3. Stories: Temporary yet impactful, stories create urgency and personal connections.
4. Podcasts: On-the-go consumption makes podcasts perfect for busy audiences.
5. Live Streams: Real-time interaction fosters authenticity and trust.

Leveraging various content types not only keeps your audience engaged but also safeguards against algorithm changes that may favor new formats. Embrace the diversity to stay relevant and reach a broader audience.

Follow CN Digital for more insightful digital marketing tips and strategies!

#cndigital #socialmedia #marketing #socialmediamarketing #digitalmarketing #explorepage #explore #business #seo #contentcreation #contentmarketing #contentcreator #business #advertising #promotion #onlinebusiness #ads #sme #smallbusiness #marketingstrategy #startup #digitaltrends #tech #folowforfollow #marketingtips #trending #follow #socialmediamanager #marketingagengy #freelancing

Understanding content pillars is key to mastering digital marketing. Content pillars are the foundational elements of a brand's identity, shaping consistent and coherent messaging that resonates with your target audience and reinforces your brand's core values and mission.

Why are content pillars essential? They ensure your content remains focused, relevant, and aligned with your brand’s goals. Properly structured content pillars help in creating a robust content strategy that drives engagement, builds trust, and enhances brand visibility.

To effectively utilize content pillars:
1. Identify your core themes: Focus on areas that align with your brand's values and audience interests.
2. Create diverse content types: Mix blog posts, social media updates, videos, and infographics to cover each pillar.
3. Maintain consistency: Ensure your messaging is uniform across all platforms.

Example:
For a hotel business looking to penetrate the Nigerian market, potential content pillars could include:
1. Local Culture and Attractions: Highlighting local tourist attractions and cultural experiences around the hotel.
2. Customer Experience: Showcasing testimonials and reviews from guests.
3. Exclusive Offers and Deals: Promoting special rates and packages.
4. Sustainability Initiatives: Sharing the hotel's efforts in sustainability and eco-friendly practices.
5. Event Hosting: Promoting the hotel's facilities for events, conferences, and weddings.

These pillars help the hotel create targeted content that appeals to both local and international guests, enhancing brand awareness and customer loyalty.

Ready to elevate your digital marketing strategy? Talk to CN Digital for strategies that work!


#cndigital #socialmedia #marketing #socialmediamarketing #digitalmarketing #explorepage #explore #business #seo #contentcreation #contentmarketing #contentcreator #business #advertising #promotion #onlinebusiness #ads #sme #smallbusiness #marketingstrategy #startup #digitaltrends #tech #folowforfollow #marketingtips #trending #follow #socialmediamanager #marketingagengy #freelancing

Understanding content pillars is key to mastering digital marketing. Content pillars are the foundational elements of a brand's identity, shaping consistent and coherent messaging that resonates with your target audience and reinforces your brand's core values and mission.

Why are content pillars essential? They ensure your content remains focused, relevant, and aligned with your brand’s goals. Properly structured content pillars help in creating a robust content strategy that drives engagement, builds trust, and enhances brand visibility.

To effectively utilize content pillars:
1. Identify your core themes: Focus on areas that align with your brand's values and audience interests.
2. Create diverse content types: Mix blog posts, social media updates, videos, and infographics to cover each pillar.
3. Maintain consistency: Ensure your messaging is uniform across all platforms.

Example:
For a hotel business looking to penetrate the Nigerian market, potential content pillars could include:
1. Local Culture and Attractions: Highlighting local tourist attractions and cultural experiences around the hotel.
2. Customer Experience: Showcasing testimonials and reviews from guests.
3. Exclusive Offers and Deals: Promoting special rates and packages.
4. Sustainability Initiatives: Sharing the hotel's efforts in sustainability and eco-friendly practices.
5. Event Hosting: Promoting the hotel's facilities for events, conferences, and weddings.

These pillars help the hotel create targeted content that appeals to both local and international guests, enhancing brand awareness and customer loyalty.

Ready to elevate your digital marketing strategy? Talk to CN Digital for strategies that work!


#cndigital #socialmedia #marketing #socialmediamarketing #digitalmarketing #explorepage #explore #business #seo #contentcreation #contentmarketing #contentcreator #business #advertising #promotion #onlinebusiness #ads #sme #smallbusiness #marketingstrategy #startup #digitaltrends #tech #folowforfollow #marketingtips #trending #follow #socialmediamanager #marketingagengy #freelancing

This is why you should diversify your content on social media

As social media algorithms evolve, it's crucial for content creators to adapt and diversify their content. Here are 5 major content formats that drive engagement:

1. Videos: Captivating and dynamic, videos boost visibility and engagement.
2. Infographics: Easily digestible and shareable, infographics simplify complex information.
3. Stories: Temporary yet impactful, stories create urgency and personal connections.
4. Podcasts: On-the-go consumption makes podcasts perfect for busy audiences.
5. Live Streams: Real-time interaction fosters authenticity and trust.

Leveraging various content types not only keeps your audience engaged but also safeguards against algorithm changes that may favor new formats. Embrace the diversity to stay relevant and reach a broader audience.

Follow for more insightful digital marketing tips and strategies!

#cndigital #socialmedia #marketing #socialmediamarketing #digitalmarketing #explorepage #explore #business #seo #contentcreation #contentmarketing #contentcreator #business #advertising #promotion #onlinebusiness #ads #sme #smallbusiness #marketingstrategy #startup #digitaltrends #tech #folowforfollow #marketingtips #trending #follow #socialmediamanager #marketingagengy #freelancing